Generate 100 IG posts with ChatGPT and Canva in under 1 hour

In this workshop we review how to use AI tools like ChatGPT and Canva to create a large volume of hyper-local, personalized social media content for real estate agents. We demonstrate methods to generate lists of local facts and itineraries tailored to specific client personas using ChatGPT prompts. We then show how to bulk create visual tiles and videos in Canva using that text output, leveraging Canva's AI capabilities. The goal is to enable agents to consistently produce engaging, relevant content that positions them as local experts and connects with their target audiences more effectively.

Resources and Tools

• Real Estate Prompt Library

• ChatGPT (free or Pro account)

• Canva Pro

Thought Starters for Writing Your Custom Instructions

• What is your full name?

• What is your occupation?

• Where are you located?

• Where do you work?

• What's the name of your office or team?

• Are you affiliated with any professional associations?

• What is your primary focus or specialization within your field?

• How many years of experience do you have in your profession?

• Are there specific areas or neighborhoods you consider yourself an expert in?

• Do you have any areas you've given unique names or nicknames?

• If you work with a team or colleagues, please mention their names and roles.

• Describe your approach or philosophy when working with clients.

• What personality traits best describe you?

• Share some personal details about your life, such as family, pets, and hobbies.

• Mention any causes or issues you support.

• What are your professional goals for the near future?

• Are there any long-term goals you'd like to achieve?

• If you work with a team, what are your team's goals or objectives?

• What are your preferred pronouns?

• Do you have any unique skills or qualifications that set you apart in your profession?

• Describe your preferred communication style or any specific instructions for interactions (e.g., DISC Profile, Enneagram, ChatGPT should avoid emojis, only respond with 8th grade reading level responses).

Prompts Used in This Video

Lesser Known Facts Prompt

Generate a list of 99 lesser-known facts about Asheville, NC. For each point, provide an explanation. Craft the explanations to be detailed and engaging, offering insights that would captivate potential buyers and clients. The goal is to educate my audience, showcase my expertise, and attract new clients. Ensure that the topics you include are intriguing and aligned with the interests of my potential buyers, serving as rich material for future content creation.

100 Video Ideas Prompt

I'm going to create a spreadsheet of video topic ideas and I'd like your help. Using my custom instructions for what you know about me, please help me generate 100 video topics, with just the titles listed (I'll fill in the actual content later). My target audience is split into 5- so I'd like 20 video topics per audience:

1) Buyers
2) Sellers
3) Local Community Info
4) Personal/Personalized Topics
5) Agent to Agent Connections

Hyperlocal Itinerary Prompt

Create a 72-hour itinerary for Asheville, NC, starting on a Friday evening and ending on Sunday afternoon, for an affluent couple who likes contemporary design, modern architecture, modern art, culture, computer games, hipster neighborhoods, Michelin star dining, street food, sushi, ramen, pizza, high end cocktail bars, dive bars, hiking, parks and nature, with specific recommendations. Please be sure to include hidden gems and off-the-beaten-path destinations.

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